The cruise industry is the most technologically advanced sector within the maritime industry.
Therefore, considering international regulatory efforts to significantly reduce carbon emissions over the coming years, it is no wonder that cruise lines aim to lead the charge in building and powering ships with cleaner fuels.
Under the EU Green Deal and Fit for 55 package, maritime businesses in Europe must reduce their carbon emissions by 55% before 2030 and become fully carbon-neutral by 2050. With around 30% of the top cruise destinations being in Europe, this has a significant impact on the sector
Cruise lines have a history of investing in new technology as part of their commitiment to enhancing customer experience and to drive up passenger bookings. In response to both legislation and growing global climate consciousness, adopting new fuels is a logical strategy for futureproofing business revenue.
